I am including my email address here if you want to email me directly about anything. Sorry that the blog limits comments to only Googlers. I will fix as soon as I can — didn't realize this. roberte.griffin@verizon.net
Before I say anything else I want to say that there is nothing more gorgeous than fiddle-head ferns as they are saying good-bye to the world in their Fall swan song.
Ok, that's as Artsy as I can get.
I began a part of my Twitter Research this week. I am putting together a survey that I hope to send out soon, and I will advise when I do (using the online survey application: Wufoo). In the meantime, I wanted to follow a diverse sub-group (over time) on Twitter, and I figured out what better way to do this than to use my own name: Robert Griffin.
Before I say anything else I want to say that there is nothing more gorgeous than fiddle-head ferns as they are saying good-bye to the world in their Fall swan song.
Ok, that's as Artsy as I can get. I began a part of my Twitter Research this week. I am putting together a survey that I hope to send out soon, and I will advise when I do (using the online survey application: Wufoo). In the meantime, I wanted to follow a diverse sub-group (over time) on Twitter, and I figured out what better way to do this than to use my own name: Robert Griffin.
So, I searched for "Robert Griffin" and found 19 of us (who were registered to Twitter). I haven't checked out every profile, but of those I did check, I can say that these guys are a diverse group. I suppose to be fair I should also do a Roberta Griffin survey, right?
Anyway, as of now the most "followers" one RG has is "105" and the least is "1." The median number is "6" — the average (coincidentally) is "19." I am going to follow these guys periodically and check to see — as a group — if they have increased their following, and or their "influence.' I will talk more about "influence" later. This is only one of many things I have planned for the research on Twitter — stay tuned.
I finished reading Seth Godin's book "Tribes." (His Web site: http://sethgodin.typepad.com/ .
Rather than go on and on about what I think of it — and I think it is great — I want to give you some direct quotes from it, and then you can see for yourself:
Rather than go on and on about what I think of it — and I think it is great — I want to give you some direct quotes from it, and then you can see for yourself:
Quote#1 (that I love): "Perfection is an illusion, one that was created to maintain the status quo.
(2) (Tribe definition and as far as Godin thinks is the way marketing is headed) "A tribe is a group of people connected to one another, connected to a leader, and connected to an idea." (So, like everyone who uses a Mac, and loves Steve Jobs, and thinks MACS rule!)
(3) This is not a quote but a comment — Godin is so creative that this partial-image (the t and s are cut off) is the INSIDE of the dust jacket for the hardcover edition, which is a display of Twitter follower avatars — I think. Awesome!
(4) A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
(5) The essential lesson is that every day it gets easier to tighten the relationship you have with the people who choose to follow you.
(6) What people are afraid of isn't failure. It's blame. Criticism.
(7) A tribe that communicates more quickly, with alacrity [I love that word] and emotion, is a tribe that thrives.
(8) It's uncomfortable to stand up in front of strangers, to propose an idea that might fail, to challenge the status quo, to resist the urge to settle. When you identify the discomfort, you've found the place where a leader is needed.
(9) Leading when you don't know where to go, when you don't have the commitment or passion, or worst of all, when you can't overcome your fear—that sort of leading is worse than one at all. It takes guts to acknowledge that perhaps this time, right now, you can't lead. So get out of the way and follow....
(10) The key elements in creating a micromovement are —
To do list:
- Publish a manifesto
- Make it easy for your followers to connect with you
- Mkae it easy for your followers to connect with one another
- realize that money is not the point of a movement
- Track your progress
The principles:
- Transparency really is your only option
- Your movement needs to be bigger than you
- Movements that grow, thrive
- Movements are made most clear when compared to the staus quo or to movements that work to push the other directions
- Exclude outsiders
- Tearing others down is never as helpful to a movement as building your followers up
That's it — ten is enough, if you want more, get the book (and, no. I do not benefit from this endorsement).
What does this all mean for social media? I hope to try to figure it all out when I analyze and synthesize everything that I have read. That's all for now, folks — stay tuned.
What does this all mean for social media? I hope to try to figure it all out when I analyze and synthesize everything that I have read. That's all for now, folks — stay tuned.
rg
Last Week's Daily Events
I am including my email here if you want to email me directly about anything. Sorry the blog limits comments to only Googlers. I will fix as soon as I can — didn't realize this. roberte.griffin@verizon.net
Tuesday, October 13, 2009
Last Week's Daily Events
I am including my email here if you want to email me directly about anything. Sorry the blog limits comments to only Googlers. I will fix as soon as I can — didn't realize this. roberte.griffin@verizon.net
Friday, October 9, 2009
- Project Management Documentation: Freelance Guide / created new system for "labeing"
- Meeting with Steve Rudolfi: Freelance Guide
- Work on finalizing the Student CD Project
- Worked on finalizing the "Websort" for Freelance Guide
- Write this blog
- Happy Columbus Day, I think?
Tuesday, October 13, 2009
- Reading: Finished "Tribes" by Seth Godin
- Setup: Watched Twitter video
- Did online research on "Twitter" - wanted to see who has written what about it.
- Read through Twitter "help" files
- Began to Twitter in earnest and follow people --- it is more interesting than I originally thought --- I hope Dan Barron is reading this.
- Emailed Steve Rudolfi new "labeling" file (xls) for the Student CD-ROM
- Worked on Joomla! Logistics --- so frustrating to be given bad information
- Read three Cory Doctorow periodical articles (online) about "content" - email me if you'd like list.
- More Twitter research
- Typed edits in the Freelance Guide. Ran into major problems with the document — may have to redo entire 106 pages due to this — major setback!
- Online research for "best practices" in writing a "white paper" and scored a homerun with this. Email me if you want all file references. Basically, Stelzner Consulting is a small marketing communication consultant who wrote a nice white paper about writing white papers. A little self-promoting, but it is free!
- Travel day and medical appointment
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