Week 4 - Marshall McLuhan Strikes Again!

Howdee! Ending Week 4 of SabBOBical!

I am going to keep this blog short this week as I have written a longer, separate blog that you might want to look at on my Techno-Travels blog.  It is regarding the re-reading of Marshall McLuhan's "The Medium is the Massage (sic) Message." It was quite a reading experience.

Additionally, this week  I read Seth Godin's book, "Tribes" and Mr. Godin has done it again for me in describing  a new way to think about  marketing. It will be on my newly revised readng list for my WDIM225 class (E-commerce and Marketing Communication).   Basically, the book is about how advertising as we know it, is changing.  As I was reading this I was listening to Tom Ashbrook's NPR Radio show "On-point" and the very subject was the FTC's new rules and regulations about bloggers accepting "booty" or "loot" for "advertising"  products or services within their blogs. I know I don't have to worry about that but check out the new FTC regulations.

And for those of you thinking about buying a Macbook — hold off until I let you know — there is a bug with the keyboard and it is very tiresome.  Basically, it is not registering all keys on the keyboard while typing and no matter what you do — change the touch, download new (supposed fixes) firmware etc. etc. — it doesn't fix the problem. If anyone knows anymore about this, please let me know. When I called Apple — they seemed to know about the issue and advised me to download firmware to see if it alleviates the issue, but honestly — it didn't even sound like the guy who I was talking to believed what he was saying.  He advised me to go to an Apple Store to show them the issue and take it and my case number from there.  For those of you who remember my problem with Dell many moons ago — it sounds like it is happening again! AHHHHHHHHHH!

That is  all for this week  — see details below!

RG

Calendar of Events for the Past 

( Key: Green items need follow-up.)

Friday, October 2, 2009

• Project Management Documentation: Freelance Guide
  
• Meeting with Steve Rudolfi: Freelance Guide
  
• Trip to Barnes & Noble for a course book inventory
• Online reading about "Twitter"
• Online investigation of "Meetup.com"
• Work on Student CD-ROM Project
• Write this blog
  

Monday, October 5, 2009  

• Travel to Boston
  
• Technical meeting with Steve Rudolfi to install Joomla!
  
• Project Plan: Freelance Guide
• Domain name check and decision for freelance Guide Project 

Tuesday, October 6, 2009 

• Reading: Joomla! Documentation read-through from BlueHost
• Setup: Mail on new laptop 
• Discussion: Michael Goldberg, Graphic Design Department — about logo contest for "aifreelance.com" 
• Email: Museum of Science contact RE: Site Visit 
• Freelance Guide Re-write: Addendum 1-8 

Wednesday, October 7, 2009  

• Student CD Project: Permission Form Check
• Project Management Documentation: Load latest version of these to Campfire
• Reading; Marshall McLuhan's "The Media is the Message (White Paper research)
  
• Write: (Techno-travels Blog: "Twhat's Ups?) — part of White Paper research 
• Online Support research and call into Apple RE: Keyboard issue with Macbook (#138478129)
• Review InspireData Software — email to customer Service 
• Review Steve Rudolfi's Blueprint of the Freelance Guide Website

Thursday, October , 2009  

• Agenda Creation: Tomorrow's meeting
• Independent Study Documentation 
• ( Completed an Apple software firmware update to see if it fixes the issue with the keyboard — can I ever get a break with computers — maybe it's my physical aura! )
• Reading: Seth Godin's "Tribes"
• Reading; Clay Shirky's Blog on "Mass Amateurization"

 That's it for this week — enjoy the fall foliage!